A testament to innovation, quality, and exceptional haircare

WILDE, founded by award-winning stylist and Founder of Oscar Oscar Salons, Oscar Cullinan, has been nominated for two prestigious awards at the Australian Hair Industry Awards. This showcases Wilde's dedication to utilising nature and science for innovative hair care solutions.

Wilde Volumising & Thickening Tonic: A finalist in the Best In Style category

Wilde's Volumising & Thickening Tonic is a lightweight, 88% organic formula designed to boost volume and thickness for all hair types, particularly those seeking a lift. It utilises a potent blend of Australian botanicals and science-backed ingredients to deliver dramatic results.

Technology and Innovation

• Organic Waratah Flower: This rare Australian treasure is rich in anthocyanins, pigments known to improve microcirculation in the scalp. Enhanced blood flow can nourish hair follicles and promote the appearance of denser hair growth.
• Hemp Seed Extract: Rich in essential fatty acids, particularly Linoleic Acid, it nourishes the scalp and helps regulate sebum production. A healthy scalp environment is crucial for optimal hair growth. Additionally, Hemp Seed  contains gamma-linoleic acid (GLA), which studies suggest promote hair growth.
• Weightless Volume: The lightweight formula gently cleanses and infuses hair with moisture, building volume at the roots without weighing hair down. Key ingredients, coat hair strands to create volume and lift without feeling heavy or greasy.
• Moisture Delivery System: The formula combines hydrating ingredients like Aloe Vera Leaf Juice with Panthenol to deliver essential moisture without compromising volume. This is crucial because dry hair can be limp and lack volume. By providing hydration, the tonic plumps up hair strands and enhances their ability to hold volume.

How to Use and Product Promise

• Unlocking Maximum Volume:
  • On Towel-Dried Hair: Apply the tonic to clean, towel-dried hair, focusing on the roots. Gently massage the product into the scalp to promote circulation and ensure even distribution. Then, blow dry your hair using a round brush for maximum lift and volume.
  • On Dry Hair for a Textured and Volume Boost: For a more textured and lived-in look, the tonic can also be used on dry hair. Spritz a small amount to the roots and mid-lengths, scrunching the hair to distribute the product evenly and blow dry to set. This can be a great way to refresh a second-day hairstyle and add volume without having to wash your hair again.
• Styling Versatility: Once you've achieved the desired volume, style your hair as usual. The tonic works well with various styling techniques, whether you prefer smooth blowouts, bouncy curls, or tousled waves.
• Product Promise: The Volumising & Thickening Tonic promises noticeably thicker, healthier hair with restored vibrancy and a manageable, voluminous mane with amplified shine. It aims to defy gravity for show-stopping,long-lasting volume.

What Makes Wilde Volumising & Thickening Tonic Stand Out in the Best New Styling Category?

Wilde Volumising & Thickening Tonic goes beyond simply adding volume. It stands out in the style category through a unique combination of innovation, natural ingredients, and user experience:

• Science-Backed, Nature-Powered Ingredients: The formula utilises rare Australian botanicals like Organic Waratah Flower alongside well-researched ingredients like Hemp Seed Extract. This synergy promotes scalp health,a crucial factor for thicker hair growth, while offering a natural alternative to harsh chemicals.
• Lightweight, 88% Organic Formula: Unlike many volumising products that can be heavy and greasy, Wilde's tonic delivers dramatic volume without weighing hair down. This lightweight, 88% organic formula makes it suitable for all hair types, from fine to coarse.
• Focus on Moisture Balance: Dry hair often lacks volume. Wilde understands this and incorporates hydrating ingredients like Aloe Vera Leaf Juice and Panthenol. This ensures hair is plumped and moisturised, creating the perfect foundation for long-lasting volume.
• Scalp Health for Long-Term Results: By addressing scalp health with nourishing ingredients, the tonic tackles the root cause of thin hair, promoting thicker, denser hair growth over time.
• Sustainable Packaging with a Bold Aesthetic: Wilde is committed to sustainability. The Volumising & Thickening Tonic's packaging is crafted from post-consumer recycled (PCR) plastic, minimising its environmental impact. This dedication to eco-conscious practices is evident throughout the Wilde range.
• User-Friendly Design: The packaging boasts a surprise textural element on the bottle caps, achieved through a 3D raised printing technique. This unique design element elevates the user experience and reflects the brand's commitment to stylish and bold aesthetics, as seen in our entire "art series" .

Wilde Volumising & Thickening Tonic isn't just about volume; it's about promoting healthy, thicker hair with a focus on natural ingredients, sustainability, and a touch of design flair. It offers a comprehensive solution for those seeking to achieve show-stopping volume without sacrificing hair health or the environment.

Wilde Blonde Enrich: A finalist in the Best In Care category

Our Wilde Blonde Enrich Shampoo & Conditioner Duo is a revolutionary haircare line designed to nourish and rebuild blonde hair, strand by strand. This innovative formula is infused with Hemp and Organic Violet Extract, resulting in healthier, brighter, and undeniably blonde locks that turn heads.

Technology and Innovation

• Hemp and Organic Violet Extract: This powerful duo nourishes and rebuilds hair while neutralizing brassiness,ensuring a vibrant, cool blonde tone.
• Humectants: Organic glycerin and propylene glycol attract and retain moisture, leaving hair soft and hydrated.
• Emollients: Natural oils and waxes create a smooth, luxurious texture and provide a comfortable feel on hair.
• Gentle Cleansing: Plant-based surfactants cleanse effectively without stripping hair, while gentle detergents enhance cleansing and detangle.

• Product Promise: Blonde Enrich promises a complete blonde transformation, going beyond just colour maintenance. It offers hydrated and frizz-free hair, nourished and strengthened strands, neutralized brassiness, a vibrant cool blonde tone, and a luxurious feel.
• How to Use:
  • Blonde Enrich Shampoo: Wet your hair thoroughly, apply a generous amount of shampoo, massage it through your hair, rinse thoroughly, and repeat if necessary.
  • Blonde Enrich Conditioner: After cleansing your hair, apply the conditioner, massage it through your hair,leave it in for 1-3 minutes, and rinse thoroughly.

Wilde's Blonde Enrich goes beyond a simple colour-treated shampoo and conditioner. It's a testament to the power of science and innovation in haircare, delivering a complete solution for healthy, vibrant, and undeniably beautiful blonde hair.

Wilde: A Pioneering Australian Haircare Brand

Wilde is a pioneering Australian haircare line, harnessing the restorative power of nature and innovative science to deliver exceptional results. Founded by award winning stylist and Founder of Oscar Oscar Salons, Oscar Cullinan, Wilde is committed to sustainability, inclusivity, and creating a positive impact. The brand's luxurious formulas, infused with consciously sourced botanicals, cater to all hair types, empowering everyone to achieve healthy, beautiful hair.

SHOP WILDE | WILDE by Nature

The Australian Hair Industry Awards Business Awards Product Category recognizes the most innovative and effective haircare products on the market. This prestigious award celebrates products that push the boundaries of technology,performance, and sustainability. Judges evaluate products based on their unique selling points, ingredient quality,effectiveness, and overall impact on the hair industry. By winning this award, a product establishes itself as a leader in its category and gains recognition as a must-have for consumers and professionals alike.